CHRIS KNEELAND
CHRIS KNEELAND
There are plenty of brands whose outcomes are highly regarded —adored, even—but whose bold moves, creative ideas, and relentless determination are less known. Although their means to an end aren’t as well socialized, there are valuable lessons to be learned from them, lessons that could be applied to other industries, and serve as inspiration. In this book I’ve shared more than 40 mini-case studies designed to capture your imagination and motivate you to build brands that can become more successful, and more significant.
LEARN FROM
THE BEST
Hedge your bets by studying what worked for the world’s best brand leaders, and implement the characteristics most commonly utilized within your sector to achieve the greatest success. It’s perfectly appropriate to steal strategies and tactics from other brands and apply their approaches to your business. The real secret to success is knowing what to steal, and from whom.
FIND NEW
ROLE MODELS
Do you know exactly what you’re trying to build, based on some already existing example or blueprint? Do you think you’d find more joy and success in building a business if you had a roadmap, or a role model to emulate? This book features dozens of short case studies for aspiring business owners and brand leaders who want to transcend transactional relationships and build businesses worthy of others’ admiration.
ACTION SPEAKS
LOUDER THAN WORDS
We all benefit from real-life manifestations of greatness to show us what’s truly possible. I hypothesize that if more people learn about awesome brand activations and amazing brand campaigns, they will feel compelled to try and do something equally awesome. Inspiration motivates actions, which in turn lead to success.
HOW DO
BRANDS
SCORE?
MEET CHRIS
Chris Kneeland co-founded Cult Collective, The Gathering and the Brand Hall of Fame.
During his 25+ year career he has advised some of North America’s most beloved brands, including Harley Davidson, Best Buy, H-E-B, The Home Depot, Marks, Zappos, GoDaddy, UCLA Health, John Deere, Petro Canada and Costa Vida. He has helped launch a dozen start-ups, and currently serves as a Fractional CMO for companies earning between $20 million-$200 million annually.
Chris is a prolific public speaker, co-authored “FIX: A New Prescription To Cure Disengaged Customers, Prospects, and Staff” and has been an adjunct Marketing professor at Northwestern University and Mt. Royal University.
WHAT YOU
WILL LEARN
This book features dozens of short case studies for aspiring business owners and brand leaders who want to transcend transactional relationships and build businesses worthy of others’ admiration. I hope these examples inspire all readers to re-evaluate their expectations of what their careers, and their companies, are truly capable of.
Jillian Frechette, CMO of New Jersey Devils
Wade Allen, President Costa Vida
“I’m a big fan of Chris’ content. He understands branding; he gets it. He has a wealth of good and bad examples of how brands have attempted to engage with customers, prospects, and staff. I know your business will benefit from reading this book!”
Bill Neff, Head of Marketing, YETI
SCHEDULE
A MEETING
WITH CHRIS
I’m not just the author—I’m a brand strategist ready to help leaders like you innovate. My team and I are here to support you from concept to execution.
If you’re unsure how to get started on your own journey to brand awesomeness, simply fill out the form, and let’s chat!
YES! IT’S
POSSIBLE
As you read this book, I hope you’ll realize the importance of embracing discomfort. Courage and comfort cannot coexist. Rarely do great things happen unless we behave boldly enough to do something that diverges from the safe and predictable. It is my pleasure to share numerous examples of courage and creativity in hopes that you’ll apply this knowledge and attempt to do something equally ambitious.
